Monday, February 15, 2010

Meta tags and search engines

Understanding meta tags and how they relate to search-engine results pages (SERPs) is one of the most fundamental concepts of SEO. This article below is a great overview of what each meta tag is and where it displays within a SERP.

To summarize the recommended length of the two most important meta tags -- title and description -- the meta title is about half a tweet (70 characters) and the meta description is about the length of one tweet (140 characters). Any longer and you're potentially throwing valuable keywords out the window.

Unloved, But Still Important: How To Leverage Meta Tags: "I’ve put together a multi-part series covering important aspects of SEO. If you are new to SEO, these tips will help you build a strong foundation for obtaining SEO traffic. For those of you who are more advanced in SEO, my hope is that you’ll pick up a tip or strategy that you aren’t currently [...]

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